A Legacy of Performance and Style
Augusta Active, a direct-to-consumer branch of the renowned Augusta Sportswear, that has been a distinguished name in the world of sports apparel since 1977. With a commitment to quality, the company has consistently catered to the needs of athletes, coaches, and sports enthusiasts, offering an extensive range of activewear that combines performance, comfort, and style.
Innovation Meets Tradition
In late 2014, Augusta Active was created, establishing itself as a direct-to-consumer LLC. This strategic move, aligning with the digital era's demands, marked the launch of AugustaActive.com, a platform that not only showcases the brand's legacy but also its adaptability to modern retail trends.
Diverse Range, Inclusive Sizes
What sets Augusta Active apart is its vast selection of over 800 styles, addressing various sports and activities. The brand prides itself on offering a wide array of colors and sizes, up to 6XL, ensuring inclusivity and diversity in its offerings. From outerwear to t-shirts, jerseys, shorts, and pants, Augusta Active has something for every athlete and team.
Quality That Competes
Positioning itself as a mid-range competitor in the activewear market, Augusta Active holds its ground against giants like Nike and Adidas. The brand focuses on high-performance materials, ensuring that every product is not just durable but also fashionable.
A Family of Brands
Beyond its own extensive range, Augusta Active is part of a larger family of brands, each with its unique identity and specialization. This includes Russell Athletic, known for its heritage and innovation in sportswear; High Five Sportswear, which offers a colorful and diverse range of athletic apparel; and Holloway Sportswear, renowned for its premium quality sports uniforms and fanwear. Together with Augusta Sportswear, these brands form a formidable lineup, providing comprehensive solutions for all athletic wear needs.
Augusta Active continues to thrive by blending tradition with innovation. Its dedication to quality, coupled with an understanding of contemporary trends, makes it a go-to brand for anyone looking to combine functionality with style in their sportswear. Whether you're a professional athlete, a sports team, or just someone who loves staying active, Augusta Active has the perfect gear for you.
Reimagining a Legacy: Augusta Active's Logo Redesign Concept
In anticipation of Augusta Active's 10th anniversary in 2024, we wanted to create a conceptual redesign of the brand's logo. This imaginative rework is a nod to the company's decade of resilience and dynamism in the activewear market. While this revised logo is not an official update but rather a creative exploration, it offers a glimpse into the potential future aesthetics of the brand. It's an artistic interpretation meant to celebrate Augusta Active's past achievements and its commitment to future growth and innovation.
Augusta Active Logo Details: The image shows a black and white logo. The central feature is a stylized letter 'A' with a design that suggests a sense of ascent, perhaps reminiscent of a mountain peak or an arrow pointing upwards. Flanking the 'A' on either side are wing-like shapes, giving the logo an impression of flight or swiftness. Below the graphic element, the name 'AUGUSTA ACTIVE' is written in a bold, sans-serif font. The text is evenly spaced, with a dash on either side of the word 'ACTIVE', providing a balanced and clean look to the design. The background is solid black, which makes the white elements of the logo stand out, creating a strong contrast. Overall, the logo has a dynamic feel that is suitable for a brand associated with activity and movement.
